Privacy Policy

1. Information We Collect

​

We may collect the following categories of information:

​

• Contact information: name, phone number, email address, mailing address, and service location.

• Lead and service request information: details about your pool, project, requested services, preferred appointment times, budget information, and any message you submit through our website forms, including Wix Forms or other lead capture forms on our website.

• Communication information: records of calls, emails, SMS/text messages, form submissions, appointment requests, and customer support interactions.

• Device and website usage information: IP address, browser type, device type, pages visited, referring pages, date and time of visits, and interactions with our website.

• Communication preferences and consent records: whether you have opted in to receive transactional SMS messages, promotional SMS messages, email updates, promotional offers, or other communications, including the date, time, source, and method of consent where available.

• ​

We may collect this information directly from you, automatically through our website, or from service providers that help us operate our website, advertising, communications, and customer management systems. Our website is built and hosted using Wix, and information submitted through website forms may be processed or stored through Wix systems and related integrations used to operate the website.

​

2. How We Use Your Information

​

We may use your information to:

​

• Respond to inquiries and lead form submissions.

• Provide quotes, estimates, consultations, scheduling, service updates, and customer support.

• Contact you about pool services, maintenance, repairs, installations, inspections, promotions, and related offerings.

• Send appointment reminders, follow-ups, confirmations, and service-related messages.

• Improve our website, advertising, customer experience, and business operations.

• Maintain records of customer and prospective customer communications.

• Detect, prevent, and address fraud, misuse, technical issues, or security concerns.

• Comply with applicable legal, regulatory, and contractual obligations.

​

3. SMS Opt-In Details

​

If you provide your mobile phone number and opt in to receive text messages from Liberty Pools, you consent to receive SMS/text messages from us at the number provided. Liberty Pools may maintain separate SMS consent records for transactional messages and promotional messages.

​

Transactional SMS messages: If you opt in to transactional SMS messages, we may send messages related to your inquiry, quote, estimate, consultation, appointment, service request, project, account, or customer support interaction. These messages may include lead follow-ups, appointment reminders, scheduling updates, service notifications, quote updates, and customer care messages.

​

Promotional SMS messages: If you separately opt in to promotional SMS messages, we may send marketing texts, seasonal reminders, special offers, discounts, promotions, and other advertising messages related to Liberty Pools services. Promotional SMS consent is separate from transactional SMS consent. We will not send promotional SMS messages unless you have provided consent for promotional messaging.

​

If Liberty Pools operates an SMS campaign that sends only transactional messages, that campaign will be described as a transactional messaging program and will not be used to send promotional or marketing messages.

Message frequency may vary. Message and data rates may apply. Consent to receive SMS messages is not a condition of purchasing any goods or services.

​

You may opt out at any time by replying STOP to any text message from us. After you send STOP, we may send one confirmation message to confirm that you have been unsubscribed. You may request help by replying HELP or by contacting us using the information below.

​

4. Cookie and Tracking Practices

​

Our website may use cookies, pixels, tags, analytics tools, advertising technologies, and similar tracking technologies to:

​

• Operate and improve website functionality.

• Understand how visitors use our website.

• Measure advertising and marketing performance.

• Remember preferences and improve user experience.

• Deliver or measure relevant advertisements.​​

​

These technologies may collect information such as IP address, browser type, device identifiers, pages visited, referring URLs, and interactions with our website or ads.

​

Because our website is built on Wix, Wix may use cookies and similar technologies that are necessary for website security, performance, functionality, fraud prevention, visitor experience, analytics, and site operation. We may also use Wix analytics, advertising tools, or third-party integrations connected to our Wix website to understand website traffic and improve our marketing.

​

You can control cookies through your browser settings. Some browser settings may allow you to block or delete cookies. If you disable cookies, parts of our website may not function properly.

​

5. How We Share Information

​

We may share information with:

​

• Service providers and vendors that help us operate our website, forms, CRM systems, email, SMS messaging, scheduling, advertising, analytics, hosting, and customer support, including Wix as our website hosting and form platform.

• Contractors, technicians, or business partners involved in providing requested pool services.

• Legal, regulatory, or government authorities when required by law or when necessary to protect our rights, safety, customers, or business.

• Successors or assigns in connection with a merger, acquisition, sale, financing, or transfer of all or part of our business.

​

We do not sell your personal information in the traditional sense. We also do not share mobile opt-in information, phone numbers, or SMS consent data with third parties or affiliates for their own marketing or promotional purposes.

 

6. Mobile Information Sharing Statement

​

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Information sharing to subcontractors in support services, such as customer service, appointment scheduling, payment processing, or messaging delivery, is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties except as necessary to provide the messaging program, comply with law, or protect rights and safety.

​

7. Data Security and Handling

​

We use reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, use, disclosure, alteration, or destruction. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

​

We retain information for as long as reasonably necessary to respond to inquiries, provide services, maintain business records, operate our marketing and customer management systems, resolve disputes, enforce agreements, and comply with legal obligations.

​

8. Your Rights and Choices

​

Depending on where you live, you may have rights regarding your personal information, including the right to:

​

• Request access to the personal information we hold about you.

• Request correction of inaccurate information.

• Request deletion of certain personal information.

• Opt out of marketing emails or SMS messages.

• Limit certain uses or disclosures of personal information where applicable law provides that right.

​

To exercise your rights or update your preferences, contact us using the information below. We may need to verify your identity before completing certain requests.

​

9. Third-Party Websites

​

Our website may contain links to third-party websites or services. We are not responsible for the privacy practices, content, or security of third-party websites. You should review their privacy policies before providing information to them.

​

10. Children's Privacy

​

Our website and services are intended for adults and are not directed to children under 18. We do not knowingly collect personal information from children under 18.

​

11. Changes to This Privacy Policy

​

We may update this Privacy Policy from time to time. The updated version will be posted on our website with a revised effective date. Your continued use of our website or services after changes are posted means you accept the updated Privacy Policy.